The automotive industry continues to be a hotbed of innovation, with activity driven by the emergence of advanced driving assistance systems (ADAS), and need for vehicle safety and security, and the growing importance of technologies such as artificial intelligence and Edge AI applications. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Internet of Things in Automotive: Vehicle dashboard cameras.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

290+ innovations will shape the automotive industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, acoustic vehicle signalling devices, autonomous parking, and brake pedal sensors are disruptive technologies that are in the early stages of application and should be tracked closely. Vehicle head up displays (HUDs), smart light dimmers, and automatic actuated vehicle doors are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are road slope estimation and V2V distance monitoring, which are now well established in the industry.

Innovation S-curve for IoT in the automotive industry

Vehicle dashboard cameras is a key innovation area in IoT

A vehicle dashboard camera also known as a driving recorder or event data recorder (EDR) is an onboard camera that constantly records the view through a vehicle's front windscreen and sometimes rear or other windows.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 40+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of vehicle dashboard cameras.

Key players in vehicle dashboard cameras – a disruptive innovation in the automotive industry

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to vehicle dashboard cameras

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
Compagnie de Saint-Gobain 185 Unlock company profile
Toyota Motor 150 Unlock company profile
Ford Motor 129 Unlock company profile
Nifco 81 Unlock company profile
Porsche Automobil Holding 80 Unlock company profile
General Motors 77 Unlock company profile
Denso 64 Unlock company profile
Honda Motor 62 Unlock company profile
Mercedes-Benz Group 60 Unlock company profile
Continental 58 Unlock company profile
Renault 42 Unlock company profile
AGC 28 Unlock company profile
Hyundai Motor Group 27 Unlock company profile
Nippon Sheet Glass 25 Unlock company profile
Alphabet 22 Unlock company profile
Bayerische Motoren Werke 21 Unlock company profile
Leopold Kostal 21 Unlock company profile
Kia 19 Unlock company profile
Magna International 18 Unlock company profile
Zeppelin-Stiftung 18 Unlock company profile
Valeo 18 Unlock company profile
Suzuki Motor 14 Unlock company profile
Robert Bosch Stiftung 14 Unlock company profile
Toyoda Gosei 14 Unlock company profile
Hitachi 13 Unlock company profile
Seoyon E-Hwa 13 Unlock company profile
Johnson Controls International 11 Unlock company profile
SSW Partners 10 Unlock company profile
Tata Motors 10 Unlock company profile
Stellantis 9 Unlock company profile
Toyota Boshoku 7 Unlock company profile
Grammer 7 Unlock company profile
Subaru 6 Unlock company profile
Pma Tools 6 Unlock company profile
Gentex 6 Unlock company profile
Faurecia 6 Unlock company profile
Zhejiang Geely Holding Group 5 Unlock company profile
Nissan Motor 5 Unlock company profile
Mazda Motor 5 Unlock company profile
Samvardhana Motherson International 5 Unlock company profile
AGP America 5 Unlock company profile
Thunder Power Hong Kong 5 Unlock company profile
HTC 5 Unlock company profile
Draexlmaier Lisa 5 Unlock company profile
Han IL E Hwa 5 Unlock company profile

Source: GlobalData Patent Analytics

Compagnie de Saint Gobain is a key player in the vehicle dashboard cameras innovation area. The company’s dashboard cameras auto-save footage when impacts are detected. It protects against fraudulent insurance claims, deters theft, and can lower car insurance premium. It also features night or low vision, voice control, and Wi-Fi connectivity. Toyota Motor, Ford Motor, Denso, and Continental are some of the other key players. To further understand how IoT is disrupting the automotive industry, access GlobalData’s latest thematic research report on Internet of Things (IoT) in Automotive.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.